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'In a NutShell' Newsletter - May 2002

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               In a Nutshell
   Information and Tips for your Image Consulting Business


 05/02/02                                           Issue #1
 Linda Gerloff, Editor,
linda@blueflute.com
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 By subscription only! Welcome to your first issue of

                   "In a NutShell".
 You are receiving this newsletter because you have subscribed

 to the monthly Automated Inventory Updates.

 Unsubscribe instructions are at the end of this newsletter.
 
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   IN THIS ISSUE
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    =>  Inventory Updates for May

    =>  NutShell May Special 
    =>  Feature Article -

          The one thing your business can't do without

    =>  In my business, how do I ...

          sell Give it up Girl lip color?

    =>  Getting along with your Computer -

          Out of Resources?

    =>  NutShell Tip  
    =>  Guest Column

    =>  Fun Trivia
    =>  Recognition Corner 

    =>  Party Game

    =>  Subscribe/Unsubscribe information


 

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 Inventory Updates for May

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 Your inventory updates for May are ready. You can get them

 here: http://www.blueflute.com/btyupdt1.htm

 

 If you lose this link, you can always download your updates

 from the main Blue Flute web page. Just click on the

 'Download Pre-Paid Updates' link.

 

 If your subscription to the updates has expired, you can

 purchase another year online by clicking the 'Buy Updates'

 button: http://www.blueflute.com/bytnut.htm

 

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 NutShell May Special - $20 off!

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  Consultants can get NutShell  for $20 off the regular price

 in May.

 

 Let your consultants know that if they purchase NutShell

 within 10 days of their download in May, they can take $20

 off the regular price!

 

 If, in the first 30 days, she isn't happy with the

 program, she can get a full refund, so there is NO risk!

 

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 Feature Article -

   Clients - The one thing your business can't do without
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 My teenage daughter works for Kroger food stores. Her

 paychecks have the following statement: 'Satisfied customers

 made this check possible'. The same is true for our image

 consultanting businesses. Without happy clients, there is no

 business.

 

 Competition in the image business is tremendous. Women are

 very willing to spend their money on their image and they

 are constantly bombarded with opportunities for spending it.

 Having wonderful products at great prices is a good start to

 attracting and keeping clients, but it isn't enough. What

 we offer our clients is the Personal Touch. When a client

 feels special, knowing that there is a trusted person she

 can turn to for answers to all her image concerns, she will

 be a loyal, long-term client. She can't get that in the

 makeup aisle at the grocery store, and she can't get it at

 the makeup counter in the department store.

 

 What can you do to create that trusted bond with your

 clients? In this and the next issues of this newsletter,

 we will look at several of the ways you can give your

 clients the Personal Touch.

 

 For starters, clients like to get a good deal! Not just a

 good deal, but a special deal. BC products at BC prices

 are a good deal, and our clients like it when they get

 even more than that. Offering special prices or discounts

 is an effective way to both encourage a client to purchase

 products and let her know that you value her in your

 business.

 

 It's your business, so you set the prices, right? How much

 discount is enough and how much is too much? The answers

 to these questions are very subjective. It is affected by

 the time of year, the client's interest level and even the

 part of the country you are in. However, many consultants

 have the tendency to 'give away the farm'. Unless you

 don't care about making money in your business, don't do

 that! Take a careful look at the dollars flowing into and

 out of your business. Consider how much profit you have

 available to give away. If you need a good income from

 your business and are barely making enough profit, then

 selling products at a significant discount will not serve 

 you well.

 

 How can you tell how many dollars are flowing into and out

 of your business? The NutShell Income and Expense Log will

 give you this information with just a little help from you.

 Enter your activity every day that you work your business

 and you will always know how much profit you have made. When

 you enter and close your invoices (sales) and purchase orders

 (inventory orders), NutShell will make automatic entries into

 the Income and Expense Log for you. For other income, such

 as commissions and other payments, make entries in the Log

 when you receive the payments. Do the same for your expenses.

 When you spend money for any business-related expense, enter 

 the transaction into Log. Do this every time you spend money

 on your business. This will help you know how much money you

 are making (or losing)! When you keep the Income and Expense

 Log up to date, you will have a good understanding of the

 financial status of your business. You will be able to make

 sound decisions about when and how much discount to give your

 clients.

 

 You want your client to feel special and you don't

 want to break your bank doing it! If you find that you don't

 want to give away so much of your hard-earned profit, we will

 find other ways to give your client the Personal Touch.

 Check back next month for part two! 

 

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 Fun Trivia
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 A bride stands to the groom’s left at a wedding so that

 his sword hand would be free. Apparently Anglo-Saxon brides

 were often kidnapped before a wedding and brawls were
 common. That’s also why the best man stands with the groom;

 the tribe’s best warrior was there to help the groom defend

 the bride.

 

from www.absolutetrivia.com


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 In my business, how do I ... sell Give it up Girl lip color?
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 As a consultant, you purchased the Give it up Girl lip colors

 as Sales Aids, rather than Retail A products. It was easy to

 understand how to handle them when the promotion was active

 and you were trading the BC lip colors for other brands. Now

 that the promotion is over, you may still have some of these

 $2.00 lip colors left in your inventory. You don't have to do

 anything special to sell them at full price. It is the same

 as selling a Herbal Serenity candle or any other Sales Aid

 item. Add the lip color to your invoice (using the Give it up

 Girl item number) and change the retail price to the desired

 amount. You have already accounted for the expense of these

 items in your Sales Aids total of your purchase order, so

 you are covered, accounting-wise. (Is that a word?)

 

 Thanks to Roseanne Lange for researching this question.
  


         *-----------Quote of the Month-------------*
           

           You can't build your reputation on what

              you're going to do. (Henry Ford)
         *------------------------------------------*


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 Getting along with your Computer - Out of Resources?

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 Maybe you have found out that your computer is a great and

 wonderful tool! But, if you have found that out, then odds

 are that you have also discovered that your computer is a

 very particular tool - kind of like a high-maintenance

 girlfriend! If everything isn't just so, it can really get

 unhappy!

 

 You have probably seen an error message at least once

 telling you that your system is 'out of resources'. It's

 nice that it told you, but what does it mean and what do

 you do about it?

 

 Most of the time, it is a simple problem with a simple

 solution. 'Resources' is your computer's memory. 'Out of

 resources' means your computer is tired. It has been

 working hard and needs to be refreshed. How can your

 computer get tired? Every time you open a program, the

 program uses your computer's memory. When you close the

 program, it releases most of the memory so that it is

 available for other programs to use. However, not all

 the memory is released. When you have used your computer

 for a while, opening and closing program after program,

 the memory space gets used up. Eventually, you may get

 the 'out of resources' error. Your computer is tired and

 needs a refreshing night's 'sleep'. OK, how does your

 computer get a refreshing 'sleep'? By being rebooted!

 Rebooting your computer will free up all the fragmented

 space in memory, giving you a fresh start. It is a good

 idea to reboot your computer daily.

 

 Please note that if you are having this problem often,

 even with rebooting, there may be other, more complex 

 issues involved.


            

      *---------------A Good Laugh--------------*
           

       If a woman has to choose between catching

       a fly ball and saving an infant's life,

       she will choose to save the infant's life

       without even considering if there are men

       on base. (Dave Barry)
      *-----------------------------------------*


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 NutShell Tip - Quickly view your activity from

                previous months.
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 Would you like to look back at prior months to get a quick

 look at how much you sold or bought? To see how you have

 progressed over time? To do so, click the Goals button on

 the main NutShell screen. At the top of the Goals window,

 the current month and year will be displayed. Change it to

 any month and year to see your activity for that month. 
  

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   Guest column 
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 No Guest column yet. Do you have an idea or tip to share?

 Any subject relating to image consulting will be helpful.

 

 Please let me know if you would like to contribute an

 article to this newsletter: guestcolumn@blueflute.com

 

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   Recognition Corner
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 Congratulations to the following NutShell users who have 

 worked hard and achieved success in advancing their careers!


 Donna Mason - Director

 Dawn Petzak - Director

 Cindy Koleba - Unit Manager

 Lori Buck - Unit VIP

 Lezlie Chippa - Unit VIP

 Debbie Neill - Unit VIP

 Denise Newsome - Unit VIP


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   Party Game - A Word Game to break the ice
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 Have the guests see how many words they can make out of the

 words 'BeautiControl Cosmetics' or a featured product, such

 as 'Regeneration Gold'. Give a prize to the guest who finds

 the most words.
  
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   Copyright Information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
  

 Please pass this e-zine along to your friends. Just click

 the Forward button on your email screen to send this
 newsletter to other consultants who would enjoy reading

 it! However, please keep it intact and forward it in it's

 entirety.
  

 Copyright 2000 Blue Flute Software Creations, Inc.


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 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 Linda Gerloff
 Blue Flute Software Creations
 linda@blueflute.com
 P.O. Box 162885 

 Fort Worth, TX 76161

 817-439-1081


 



 
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