Blue Flute Software- 'In a NutShell' Newsletter

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
                    In a Nutshell
   Information and Tips for your Image Consulting Business

9/03/04                                          Issue #29
Linda Gerloff, Editor, linda@blueflute.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
     By subscription only! Welcome to your next issue of
                   "In a NutShell".
You are receiving this newsletter because you have
subscribed to either the monthly Automated Inventory
Updates or this newsletter.
Unsubscribe instructions are at the end of this newsletter.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
   IN THIS ISSUE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    => Inventory Updates for September
    => Blue Flute News
    => In my Business, how do I…
         Stay connected with all my clients without
         over-spending my valuable time and money?
    => NutShell Tip
         New User’s Guide
    => Game
         Grab Bag Party
    => Consultant Success Story
    => Recognition Corner

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Inventory Updates for September
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Your inventory updates for September are ready. The updates will
bring your NutShell inventory list in synch with the
current BeautiControl order form. If you purchased the
NutShell Combo, Career Builder Packager or have subscribed
to the update service, you can get your updates here:
http://www.blueflute.com/btyupdt1.htm

If you would like to sign up for one of these options, they
are available here: www.blueflute.com/orderpage.htm.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Blue Flute News
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
NutShell Special – For consultants who sign up with me in
September, I have a special treat! Not only will they get
a great software tool for building a successful business,
but they will also receive a discount on the NutShell
Combo, as well as a spa CD, called ‘Take a Deep Breath’.

Using this CD effectively takes pressure off consultants as
they do their spas. It combines words and music which has
been shown to be especially effective in relaxing clients.
Consultants can focus their attention on pampering the
hostess and guests while the CD takes them into a deep,
relaxed state.

The ‘Take a Deep Breath’ CD was created especially for
BeautiControl consultants by a BeautiControl consultant!
If you would like to learn more about this CD, please
click here: http://www.imagen-consulting.com/products.cfm

NutShell Flyers – Do you a know a consultant who is ready
to get her business organized? Are you ready to earn some
free inventory updates? Please download August Special and
New Consultant Flyers here:
www.blueflute.com/Flyers.htm
Please feel free to hand them out liberally!

Find out more - If you are not familiar with NutShell, you
can find out more here:
http://www.blueflute.com/btynut.htmm
Download NutShell here:
http://www.blueflute.com/ordrform2.htm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Current ‘In a NutShell’ Newsletter and Archives
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Did you miss a prior ‘In a NutShell’ newsletter, or would
you like to review one of the articles? You can view it
here: http://www.blueflute.com/Newsletters.htm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In my Business, how do I…
Stay connected with all my clients without
         over-spending my valuable time and money?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In last month’s newsletter, we discussed how important your
relationship is with your clients. That special ‘warm fuzzy’
connection you have with them is what keeps your business
thriving. Otherwise, grocery or department store skin care
could end up robbing you of both product sales and client
referrals.

So, you must contact your clients on a regular basis! You
may have reason to speak with some of your clients regularly.
For example, you and your client may both have a child on
the soccer team, or you may know each other from church.
Many clients, though, are not available for casual contact
and you will have to make a conscious effort to stay in
touch with them.

It doesn’t have to be a big deal. You can send them a
simple skin care or relaxation tip once each month, or
keep them posted about a sale or open house you are having.

The easiest way to do this type of regular communication
is through email. It is inexpensive and somewhat
effortless!

Try to make sure that your emails are personal enough that
they won’t appear to be spam. If your message is interpreted
to be spam, it is a damper on your reputation! When you ask
your client for her email address, consider asking her to
put you on her ‘accepted’ list if she is using some type
of ‘spam blocking’ utility. Let her know that you will be
sending her occasional messages and reassure her that they
will contain helpful tips and not a bunch of advertising.

When you write your emails, pay particular attention to the
subject line. Word it so that it is intriguing to the
client, without sounding like a commercial. Your emails
won’t do much relationship-building with your client if
she doesn’t even open it!

You can use NutShell to send emails to all your clients in
the following way:
   -Click the Print button on the Client menu

Blue FluteSoftware Creations, Inc.